Introduction
In this century, digital marketing has become one of the most effective means for businesses to find, engage with, and convert customers. Digital marketing differs from traditional marketing in that it does not use physical media like print ads or billboards. With the growth of the internet, smartphones, and social media, the manner in which brands engage with people has changed. Hence, digital marketing is crucial for business plans nowadays.
Explain Digital Marketing
Digital marketing refers to the entire set of marketing actions undertaken with the use of the Internet or electronic devices. It covers all possible channels including search engines, social networks, emails, websites, or any sort of mobile application. The idea is to attract, engage, and retain customers by providing relevant content and enticing offers at the relevant point in time and place.
Essential Ingredients of Digital Marketing
Search Engine Optimization (SEO) is the practice of increasing a website’s exposure on search engines such as Google to obtain a higher ranking and attract more organic traffic.
Content Marketing is about attracting an